About the Director & Production Manager

Lavern Spruill

Writer, Director, Producer

Award-winning director Lavern Spruill loves any and everything about art. Her primary goal in life is to find ways to help others by giving them a platform to express and show their talent and give back at the same time. As a little girl, she always loved the creative arts, particularly music and visual arts. Lavern graduated from Weequahic High School in Newark, NJ and later served in the United States Army. While in the Army, She continued her education in Business Management while studying Art and Music Appreciation at Enterprise Community College in Enterprise, AL.

Lavern enjoys traveling and has had the privilege of working alongside the Peace Corps in a humanitarian mission in Ukraine. Lavern traveled to Paris, Germany, Kuwait, and Sweden. She had a passion for photography and started her own freelance photography business, NightRain Photography, named after her second born Amaya who’s name means night rain.

She has a collaboration, working alongside her brother Tim Spruill, where they provide graphic design, web design, print and logos for many businesses in the Boston area. Fall of 2017, they launched LV Magazine.

Lavern's daughter, Felicia Johnson, assists in operating LV Magazine and is also a professional makeup artist with years of experience in beauty and fashion blogging. They recently collaborated on Lavern's first horror/thriller  "The Reeves," which was filmed on location in Allentown, PA. Lavern wrote, directed and produced the film and Felicia provided the special effects makeup. 

While Lavern's primary focus has been in photojournalism, this new venture is a next step creative project to date. Lavern's photography goes beyond just taking pictures – through still imagery she allows you the ability to relive the most poignant moments of your life. Through her experience and travels around the world, she has been able to see beauty personified via endless mediums. Her goal is to continue to stir up emotions, reactions, and fond memories through visual art and media, and The Reeves is her way of bringing her vision and creativity to a new level.

In her free time, Lavern keeps busy with her writings,  and is now in the pre-production phrase of a psychological thriller "The Dark House" and Lavern's autobiography, which she hope to one day produce into a movie. Her first film "The Reeves" won 5 film awards including "Best Female Director" and ten official selections to date from festivals via FilmFreeway with nine more in consideration.

Writer / Director / Producer – Lavern Spruill – Reminiscent. Mesmerizing. Alluring. Visionary. Imaginative. Conceptual. Enigmatic. These are all words commonly used to describe the thoughts that come to mind when taking in all that is the creative imagination of Lavern Spruill.

Felicia Johnson

Makeup Artist & Production Manager

Felicia brings the creative experience she's gained over the years as a makeup artist to the film. She discovered her love for makeup in 2007 while studying Technical Theater at Rutgers University. During her time there, she learned the skills of stage management, prop fabrication, character makeup, and costume design. Though she enjoyed all aspects of her theater training, makeup is what she was drawn to the most.

In 2011, Felicia began working as a makeup artist on short films to help supplement the cost of school. What first started as a fun hobby quickly blossomed into a booming full-time business. Within the first year, Felicia began heading entire makeup departments for a number of fashion and film productions.

Her makeup film credits include the film "The Red Diner", "Fighting Shape", "The Reeves", and tv shows such as "Live from the Couch", and "The Chew".

She also served as the assistant director for the psychological short film, "The Reeves". Responsibilities during her time as the assistant director included, creating storyboards, call sheets, and ensuring the production continued on schedule.